Search Engine Optimisation (SEO)

Search Engine Optimisation is critical to the success of any online business or web site. It is thought that over 80% of Internet users use search engines to find the information they are looking for.

Companies like Easyjet and Direct Line have discovered that Search Engine Optimization is one of the most cost-effective ways of driving targeted visitors to a web site… that’s “targeted visitors”, i.e. people who want what you supply. Is your site on the first page of search engine results when a potential customer searches for a keyword or key phrase relating to your products? If not, ask yourself how many potential clients are looking at your competitors information?

Success comes from having your web pages listed on the first page of results from the major search engines, Google, Yahoo etc. for keywords and key phases relating to your site. That's where we come in. Our search engine optimisation service costs less that £25 per month, get your free search engine report or call 0845 367 0248 for more info.

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We will...

1) Help you to identify the "keywords" and “key phases” that your potential customers are searching for. These are not always the most obvious ones; but the use of keyword research tools such as WordTracker and Overture can give you a very concise list of top keywords.

2) Analyse your site, to determine its search engine friendliness and give you recommendations or make adjustments as needed. This will almost certainly involve some changes to your web page content and html code.

3) Submit your web site to any major or relevant online directories and search engines. Although often confused with search engines, directories such as Yahoo or DMOZ are very important, manually compiled (yes by humans), reference points, utilised by search engines when they conduct their searches of the Internet. Many SEO companies say they will submit your site to countless numbers of search engines. This is not necessary, as a good search engine will find your page all by itself; however, we will make sure that your site is submitted to the major search engines, and submission to the two directories referred to here is essential.

4) Talk to you about “back links” or “link popularity”. Link popularity is a very important factor in search engine rankings. This is basically how many other relevant sites carry links to yours. Obviously, the more you have the better.

5) Monitor your site’s ranking and provide a monthly report detailing ranking improvements on your top ten targeted keywords or key phrases.

6) Continue to make ongoing search engine optimisation adjustments and refinements to your site, to ensure you stay one step ahead of your competition.