|
Email marketing
Many organisations are now realising the value of managed e-mail marketing to increase customer loyalty, improve revenue streams, and boost repeat sales.
TradeMailer, the e-mail marketing service from Trade Internet gives you the ability to deliver targeted, permission-based and cost effective e-mail marketing campaigns.
And with our unique updatable e-mail system you can be sure that your e-mails are only being read by people with a genuine interest in your business.
Contact our sales office on 0845 367 0248 for more information.
The Benefits of Email Marketing
- Reduces your sales and marketing costs.
- Increases sales of your products and services.
- Greatly increased marketing efficiency.
- Announce News, New Products, Special Offers.
- Improved Customer / Client Loyalty.
The Benefits of TradeMailer
- Opt-in system.
- Dedicated image server.
- Full reporting.
- Updatable control of your e-mail lists.
- Quick, accurate and cheap.
TradeMailer Pricing
With TradeMailer there is no monthly subscription fee or contract. You only pay for the e-mails that are sent. Compare the cost of e-mail marketing (below) with that of a conventional mail shot.
| Text e-mail creation / design |
£25 |
| HTML e-mail creation / design |
£60 |
| Price per e-mail sent |
1.5p |
One of our clients recently moved premises. We were able to notifiy their entire customer base of 4,820 contacts for just £97.30. 2nd class postage alone would have cost them £1012.20.
Flexibility: You only pay when you want to send your e-mails.
Minimum: our minimum campaign is just 100 e-mails, this suits anyone wishing to send out small mail shots with regular or irregular frequency.
Opt-in System
With new UK legislation requiring that all commercial e-mails are sent only to people who have explicitly expressed an interest in receiving further mailings it is now more important then ever to ensure that your mailing lists are accurate and up to date. With our opt-in mechanism you can be assured that all e-mail addresses contained in your lists are genuine. Should a user not wish to receive further mailings then they can unsubscribe at any time. All subscription requests are recorded so should a complaint be made against you of delivering unwanted e-mail full details are available for your protection.
Dedicated Image Server
When running an e-mail marketing campaign involving HTML e-mails an aspect often overlooked is that any images referenced in the e-mail have to be served by a web server. Assuming that the majority of the e-mails are going to be read as soon as they are received then this can expose the web server to a high load and even refused connections. If the same web server is serving your web site, or that being promoted in the e-mail, then it is high likely that the reader is not going to be able to access the promoted site. And they are only going to try it once. With TradeMailer all referenced images are served from a dedicated image server specifically designed to handle a large number of concurrent connections, leaving your web server to do what it's meant to.
Reporting
One of TradeMailer's greatest strengths is reporting. You can measure the exact effectiveness of your campaign by seeing who received the e-mail, how many opened it and if you attached a link who followed it.
|